GroupM is the world’s leader in media delivering unrivaled marketing advantage. As the world’s largest media investment group with more than $102bn billings (RECMA, 2016) they’re responsible for one in three ads globally.
I had the chance to work on GroupM collaborating with Hogarth design team in London and the stakeholders in New York.
KEY OBJECTIVES: Effective brand communication
One of the challenges for this project was to create a website that caters for different user groups, personas and journys.